Clickable Local Advertising Partnership With New York Media
By David S. KidderClickable Platform enables our partners and their direct sales organizations to rapidly deploy online advertising programs to thousands of businesses under their own brand. Platform is designed to acquire and grow customers, set and deliver on expectations transparently, and defeat local-business customer churn. Clickable Platform delivers all the necessary components for local-advertising success, including lead generation, self-manage advertising tools, managed-assist services, reporting, full customer support, launch training, community, billing (eight currencies and 120 Countries) and full CRM integration.
NYM is a special partner because we are combining two proprietary assets: the New York Magazine franchise and our Clickable Platform local-marketing technology. It’s important to note that brands, incumbency and trusted relationships with local businesses represent half of the equation in building a successful local-advertising business. Technology represents the other half, and that’s where we’ll continue to innovate and lead. We’re enabling partners like NYM to succeed with a complete performance-marketing solution that allows them to scale their local-advertising business from the first dollar to the millionth – all on one, simple experience. It’s the only one-stop shop on which to grow a full continuum of local-business customers, and we’re excited about it. This is just one of many Clickable Platform local partnerships you’ll hear about in 2010.
Importantly, we have an aggressive product roadmap, including integrations with leading social, mobile and real-time networks. We’re also developing experiences on both desktop and mobile-device environments. And all of these investments and innovations are driven by a clear purpose: to help businesses survive and thrive by simplifying online advertising success. That purpose inspired our first line of code, and it continues to forge every aspect of our culture and the products we build with our customers. That dedication and focus is proprietary to Clickable.
Please let us know if you’d like to learn more about Clickable Platform. We look forward to sharing many more successes in 2010.















Comments